Now is Hyundai’s turn to go wild.
June was a good month not only for Kia, but for Hyundai too, since on the 23rd of June, during the 2012 Cannes Lions International Festival of Creativity in France, Hyundai Veloster took home a prize for the RE:GENERATION Music Project.
Having to choose from over 800 participants and only 7 finalists, the 16 judges, decided that the project (created by Greenlight Media & Marketing, The Recording Academy® and Hyundai’s agency of record, Innocean Worldwide Americas) was the best example of music integration in the Branded Content and Entertainment Category.
Five of the top DJs (Skrillex, Mark Ronson, DJ Premier, The Crystal Method and Pretty Lights), one brilliant director (Amir Bar-Lev) and a result that will blow your mind.
And as Dominic Sandifer, president, Greenlight Media & Marketing said, “Only an innovative brand like Hyundai could unite these partners and artists in a truly authentic way and we’re proud to work with them.”
Check out the trailer here !