More Than a Drive: The Luxury Vehicle In general, the primary purpose of an automobile is to get us where we are going. However, a car can offer much more than simply transportation. It can offer luxury. A vehicle can offer performance, comfort, and an exhilarating driving experience. Hence the name ‘Luxury automobile’. However, they can be more affordable than you might think. Notwithstanding the fact that the price of some luxury cars has decreased over the years, the high performance they offer can save you money at the pump. Most luxury cars are incredibly fuel efficient. Fancy or expensive cars do not appeal to all of us. The reality though, is that most of us dream of owning a luxury automobile the same as we dream of owning a mansion with marble floors and a swimming pool. While we might not like to admit it, we all envy the wealthy. A luxury car is not your average automobile. There are many features that separate a luxury car from just any old car on the road. Luxury cars get better gas mileage, drive smoother, and are exceptionally comfortable. Luxury cars are typically thought to be expensive, but this is no longer necessarily true. Thanks to innovations in production, and increased competition among automakers, luxury cars are no longer reserved for the very wealthy. While luxury is becoming cheaper don’t be fooled by every salesman or car company that throws around the word luxury to describe every model of car. Not every car is a luxury car. People don’t simply buy luxury cars for the luxury. Many people choose to drive a more premium model of vehicle to display their status. Just like a big house or a nice watch, luxury cars are a powerful social status symbol. If you can afford expensive and luxurious things then you must be an important person. Luxury cars are a sign of success, hard work, and wealth. Apart from the advanced comfort and performance of luxury cars, the prestige that goes along with owning one is another motivator for a potential consumer. Car companies and dealerships are well aware of this desire to be admired socially and often direct advertising efforts towards the wealthy upper class. Price is no longer the sole indicator of whether or not a car is luxurious.
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The availability of a luxury car has never been greater than it is today, the wealthy aren’t the only ones who can afford to drive these superior vehicles. With advances in technology and production, the same luxuries can be experienced in less expensive models and less prestigious brand names. Since automakers have found themselves in greater and greater competition, luxury is not necessarily exclusive to certain brands, and the price is not necessarily indicative of luxury. The wealthy aren’t the only ones who can drive luxury cars anymore.The Path To Finding Better Cars