Hyundai experiences a good year. After winning several awards (see Hyundai i40 wagon), another good news has made the producers happy: a brand new 3-year partnership with the “Recording Academy” in order to become the “Official Vehicle Partner.”
This means that Hyundai will have exclusivity over the Grammys (Grammy Awards and Grammy Week) and every original projects. The lucky car which is expected to be in the marketing campaign is the 2012 Hyundai Veloster that will shoot a 60 seconds spot. This will appear on the Nov. 30 CBS Grammy Nomination Show and will combine elements from the Re:Generation project and cute behind-the-scene videos.
So if you see a Hyundai on the red carpet don’t be surprised!