Hyundai Securities Uses SAS® Customer Intelligence Analytics to Drive Customer Marketing
SAS, the leader in business analytics software and services, today announced that Hyundai Securities, one of the largest financial institutions in Korea, is using SAS Customer Intelligence as the basis of its Customer Segmentation system, used companywide for customer marketing.
Read more on Business Wire via Yahoo! Finance
After 26 Months, Hyundai Assurance Program Gets Its Walking Papers
Hyundai’s popular Assurance Program debuted during the dark days of the recession, promising shoppers that Hyundai would buy back their vehicles if they lost their jobs, went bankrupt, or became disabled. That proved a hit with customers, and paired with Hyundai’s new-found notoriety for vehicles like the NACOTY-winning Genesis, it gave the Korean…
Read more on The Car Connection