Quality is something that gives a brand meaning. Without assuring your customers that the product they buy is excellent and offers real features, a business is definitely meant to fail.
This statement applies in the case of Kia which has been designated by Consumer’s Digest one of the “Best Buys” brand. The models which proudly wear this title are the 2012 versions of Optima, Soul, Sorento and Sportage.
The main factors that were taken into consideration when offering this prize were, among others, the purchase price, the ownership price, comfort,utility and its performance.
This award comes as a confirmation of something that we already knew: Kia provides quality and stability, therefore it deserves every award that it gets!