How Toyota Is Defending Prius With Packaged Goods Tactics
My husband is the official family car nut, but the marketer in me is all revved up watching Toyota navigate the first real threats to its green vehicle leadership. Especially the green marketer in me: I’m a chief marketing officer at Marcal, the segment leader in bath tissue, paper towels and other paper goods made from 100% recycled paper. Many thousands of dollars may stand between something …
Read more on Forbes
Student raises car funds through blog amid controversy
Upon receiving $ 39, Tony Zamora left no stone unturned in the search for funds to purchase his dream car. Zamora, pre-geographical resources and environmental studies senior, this past January started a blog called, Tony’s Ride to College. The blog highlights his goals of purchasing a pre-owned certified 2010 or 2011 Buick LaCrosse in four months while collecting donations for car payments …
Read more on The University Star
How Toyota Is Defending Prius With Packaged Goods Tactics
The automaker has been very smart about keeping green competitors at bay.
Read more on Forbes