Internet Marketers and Marketing Trends
The coming of social media and smartphones have made internet marketing evolve in the last few years . A lot more people are doing business online and internet marketing has been used by business owners as the place where they are able to display and promote their products and services.
Marketing trends change every year. Complying with the latest trends is important for business owners, because these trends also comply with the policies given by Google and Bing, the biggest internet search engines, and the biggest internet marketing platforms.
This year the following internet marketing trends will make their mark.
You will now notice that video ads are already accepted by big search engines in their search results page and this gives us the reasons to expect it to be an internet marketing trend. We already have YouTube as the main player behind these video ads, and now also Facebook and Bing are allowing the posting of video ads on their platform. Video based advertising will soon be very popular. With the use of video ads, internet marketers can gain a lot of following.
Mobile ads are a great way to do marketing since a lot of people are now into mobile phones. Internet marketers should begin creating ad campaigns for mobiles websites and apps. Online marketers need to grab this great opportunity. Because of these mobile ad agencies are growing in number.
Using social media for online marketing is still continuing to grow even though it has been around for a long time now. This is for the reason that the number of users is increasing daily. One reason for this is the increase of internet coverage even in rural areas. There will always be targeted audience on Facebook, Twitter, and Instagram. In whatsapp marketing a chain message is passed on to users so that they can create a buzz. With all these, the social media platform is still one way that marketers can gain exposure.
People are now more into looking into a mobile app that the website itself. The importance of having a mobile app is increasing daily. Having a mobile app for your business gives them a lot of coverage and this is the reason why investing in apps is going to be a big way of digital marketing this year.
Search engine marketing (SEM) is also gaining ground. SEM is being offered in spots in Google and Bing on their search pages. It takes getting the keywords right in order for SEM to bring results for your business With the number of internet users increasing greatly, the scope of SEM will increase and will become a top marketing trend soon.