Holiday Cards-Why You Should Send Them With all the phone calls, emails, texts, tweets, Facebook posts and social networking opportunities, you would think that sending of holiday cards would quickly become a lost art. Instead, the personal connections created by holiday cards have become more important than ever and here are some reasons why. You should put in some small additional effort into growing and maintaining your relationships. You may have followed up on your last meeting by making a call, but that has become expected. You have to work at strengthening relationships and holiday cards will do just that. When you remember an individual with a thoughtful holiday greeting, you’re letting them know that they mean a lot to you. Taking that bit of extra time to address and send them a card lets them know that they are important to you and your business. It takes much effort to establish loyalty and much more to maintain it. Closing that first sale is crucial, but you want that customer to keep coming back. You do not want them going elsewhere; you just want them to believe that you are offering them the best in quality, price, service and product or service. To be certain that they just think of you; you should earn their trust and maintain their loyalty. Sending them holiday cards will cause them to understand that they matter to you. Better still, remember them with private anniversary cards, birthday cards and thank you cards during the year for keeping your name memorable and keeping their royalty.
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It’s been proven that individuals ignore over half of the emails they get daily. Unless they are trying to find an email from you or are getting something free in a discount that they need, they will only peek at emails and delete them. Custom imprint holiday cards which are sent via the mail and addressed to the recipient will always be appreciated and opened. During the holidays, these cards are frequently displayed for all to see. What better method to market your business to those who matter.
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We have all made the excuse that we do not have enough time to choose, address and send holiday cards. However, this once a year ritual would be well worth the effort in the event that you would like to remain connected with clients, friends, family and business associates. Take time now to go ahead and choose a design that includes thoughtful custom imprinted verses and your personalization. Round up your mailing list and also use this chance to update our mailing addresses. You might even enjoy remembering each addressee as you put your surprise holiday card into the envelope. With some bit of effort and time spent, you may reap the benefits of lasting partnerships and stronger relationships.